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Archive for January, 2010

Take less than 60 second to build relationship with your senior clients!

Sunday, January 31st, 2010

Last Chance, Sign Up for Building Relationships and Referrals Workshop

imageLast to chance to sign up for another free training session with Sam Collins on February 2, 2010 at 2:00 PM.  This workshop being brought to you by REMALO, Sam Collins Marketing, and Reverse Mortgage Daily.

Sam will show you how to build solid relationships with your seniors that increase originations, loyalty, and get more referrals.

You’ll discover the value of building relationships and keeping them, along with the 5 relationship circles and the importance of connecting all the circles to your success!

Space is limited so register today!

Date: Tuesday, Feb 2, 2010
Time: 2:00 PM – 3:00 PM EDT

Sign up now!
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Remember, keep moving forward to stay ahead in reverse.

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Information that pays for you to know

Thursday, January 28th, 2010

post by Sam Collins
taxes

 

Taxes and Retirement… True or False? 

 

Do income taxes go away when you are retired?  True or False.

Answer…False

 

Remember that all monies contributed to pretax retirement plans, may be taxable when that money is withdrawn.  

 

Social Security are not sheltered from income taxes?  True or False.

True…

A portion of your Social Security benefits may be included in your taxable income. It all depends on your gross income.

 

There are no tax consequences if you don’t start to withdraw your pretax savings at the age of 70 ½?

False….

 

There is a 50 percent tax penalty on amounts that the IRS requires to be taken out after age 70 ½  that are not withdrawn when required.  In tax terms these are called “minimum required distributions.”

(source NCOA)
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Remember keep moving forward to stay ahead in reverse.

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Reverse mortgage consultants must have curiosity!

Tuesday, January 26th, 2010

Curiosity!
by Sam Collins
marketing-brain

 

Curiosity is one of the most important elements you use in your marketing efforts and that curiosity must be linked to something that arouses the interest of your senior prospect.  When your senior’s interest is aroused, it will naturally want to find out more.  The element of curiosity can add fuel to your flame of interest and transfer that interest into a burning desire for your seniors client to want to know you and learn more about the details of a reverse mortgage.

 

Here are 35 key emotional turbo chargers you can use in your marketing efforts and messages to arouse curiosity:

  • To save money
  • To achieve comfort
  • To enjoy health
  • To live longer
  • To be popular
  • To gain pleasure
  • To be admired
  • To be independent
  • To be successful
  • To be social
  • To protect future assets
  • To be a good parent/grandparent
  • To be liked or loved
  • To own things
  • To live in clean environment
  • To renew vigor and energy
  • To get rid of aches and pains
  • To bring back pleasant memories
  • To enhance travel and leisure
  • To relieve boredom
  • To avoid certain lifestyles
  • To gain freedom from worry
  • To escape drudgery
  • To be in the in crowd
  • To be “one up” on others
  • To avoid troubles
  • To avoid loss of money
  • To replace the obsolete
  • To find love
  • To feel intelligent
  • To be benevolent
  • To be independent
  • To work less
  • To get more money
  • To feel happy

List your curiosity emotional triggers:

 

 

 

 

 


Once you understand the key emotional charges your senior experiences, then you are are positioned to the  need to get fired up.  You need to convince your senior prospect you have what they want. 

 

Be the expert, be compassionate, be the one with the ultimate answer to your senior prospects dreams, hopes, and desires.

 

Remember, keep moving forward to stay ahead in reverse.
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 1.  Join us on Tuesday,February 2nd when RMD and Sam Collins present “How to Build Solid Relationships with your Senior Clients” that increase origination’s, loyalty and get your more referrals. You will find out why it is so easy!

You will discover the value of building relationships and keeping them, along with the 5 relationship circles and the importance of connecting all the circles for your SUCCESS!

2.  Look for this very special event, February 17th.  This is a 2 hour event and is a SCM special marketing event, with special attendance for REMALO Members.  Stay tuned…

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Reverse mortgages are not the next subprime

Sunday, January 24th, 2010

Finally someone is telling it like it is.

The Mortgage Professor

Reverse mortgages are not the next subprime

By Jack Guttentag

Saturday, January 23, 2010

Reverse mortgages are for seniors who don’t have enough spendable income to meet their needs but do have equity in their homes, which they don’t mind depleting for their own use rather than leaving it for their heirs. For reasons not clear to me, reverse mortgages are being bad-mouthed by an unlikely source: consumer groups that are supposed to represent the interest of consumers in general, and seniors in particular.

Reverse mortgages have always been a tough sell. Potential clients are elderly, who tend to be cautious, especially in connection with their right to continue living in their home. Fears about losing that right were aggravated by some early reverse-mortgage programs, which allowed a lender, under certain conditions, to force the owner out of his house. These actions are the reasons why, until recently, reverse mortgages never caught on.

In 1989, however, Congress created a new type of reverse mortgage called the home equity conversion mortgage, or HECM, which completely protects the borrower’s tenure in his or her house. So long as he pays the property taxes, maintains the property and doesn’t change the names on the deed, he can remain in the house forever. Furthermore, if the reverse-mortgage lender fails, any unmet payment obligation to the borrower is assumed by the Federal Housing Administration.

The HECM program was slow to catch on but has been growing rapidly in recent years. In 2009, about 130,000 HECMs were written. Feedback from borrowers has been largely positive. In a 2006 survey of borrowers by AARP, 93 percent said their reverse mortgage had had a mostly positive effect on their lives, compared with 3 percent who said the effect was mostly negative. Some 93 percent of borrowers reported that they were satisfied with their experiences with lenders, and 95 percent reported that they were satisfied with their counselors. (All HECM borrowers must undergo counseling prior to the deal.)

But while all is well for almost all HECM borrowers, some of their advocates in consumer organizations, alarmed by the program’s growth, are bad-mouthing it. I hasten to add that there is a major difference between bad-mouthing and educating. Legitimate issues exist regarding who should take out an HECM and when they should do so. Seniors face hazards in this market, as in many others. Advice and warnings to seniors from authoritative sources on issues such as these are useful. I try to provide useful advice and warnings myself.

What is not useful is needlessly and gratuitously fanning the flames of senior anxiety about losing their homes. In its September issue of Consumer Reports magazine, Consumers Union warned: “The Next Financial Fiasco? It Could Be Reverse Mortgages.” The centerpiece of its story is a homeowner who is “likely to be evicted” because of an HECM balance he can’t pay off. How is that possible?

It was his wife’s HECM, not his, and when she died, ownership of the house reverted to the lender because the husband was not an owner. At the outset of the HECM transaction, he was too young to qualify, so he had his name removed from the deed so his wife could qualify on her own. She could have lived in the house forever, but as a roomer in her house, he had no right to remain.

This was painted as a reverse-mortgage horror story, but it was nothing of the sort. HECMs are for owner-occupants, not roomers, which was what the husband had made himself into. The correct moral is that the program should not be misused.

Even less useful are spurious claims that growth of the reverse-mortgage market has major similarities to the growth of the subprime market, and could lead to the same kind of “financial fiasco.” The major source of this nonsense is an October monograph by Tara Twomey of the National Consumer Law Center titled “Subprime Revisited: How Reverse Mortgage Lenders Put Older Homeowners’ Equity at Risk.”

In fact, the two programs could hardly be more different, and there is no chance of a similar fiasco.

Subprime loans imposed repayment obligations on borrowers, many of whom were woefully unprepared to assume them, and which tended to rise over time. The financial crisis actually began with the increasing inability of subprime borrowers to make their payments, and as a result, defaults and foreclosures ballooned to unprecedented levels.

But reverse-mortgage borrowers assume no repayment obligation at all. Their only obligations are to maintain their property and pay their property taxes, which they have to do as owners whether they take out a reverse mortgage or not. They cannot default on their mortgage because the obligation to make payments under an HECM is the lender’s, not the borrower’s. There are no reverse-mortgage foreclosures.

Subprime foreclosures imposed heavy losses on lenders and on investors in mortgage securities issued against subprime mortgages. Such securities were widely held by investors, which included Fannie Mae and Freddie Mac. Losses by the agencies on their subprime securities played a major role in their insolvency.

In contrast, no lenders have suffered or will suffer losses on HECMs because they are insured against loss by the FHA. The FHA assumes the losses when HECM loan balances grow to the point where they exceed property values. However, this is an expected contingency against which the FHA maintains a reserve account supported by insurance premiums paid by borrowers.

It is true that the unprecedented decline in property values over the last few years has increased losses and eaten into the FHA’s reserves. But the FHA has responded to that by reducing the percentage of home values that seniors can access. According to a recent study by New View Advisors, who are seasoned experts on HECMs, this should allow the FHA to break even over the long run.

In sum, the current state of the HECM market has no resemblance whatsoever to the conditions in the subprime market that led to disaster.

Jack Guttentag is professor of finance emeritus at the Wharton School of the University of Pennsylvania. He can be contacted through his Web site, http://www.mtgprofessor.com.

 

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