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Archive for April, 2010

NRMLA Roadshow rolls out important information & updates

Thursday, April 22nd, 2010

NRMLA Roadshow rolls out important information & updates
Post by Sam Collins

Just returned from the NRMLA road show in Philadelphia.    NRMLA provided insightful information about  new changes and challenges going forth in the reverse mortgage industry.   

Peter Bell, NRMLA President, announced the updated new FHA rule on Lender Approval and net worth. 

  1. The final rule is being published in the Federal Register, but here are some highlights. The new rule has set new net worth requirements, when FHA approved mortgage lenders may begin approving non-FHA approved  brokers/bankers.  The term for non-FHA approved brokers is being called TPO’s, or third party originators. 
  2. In other words, lenders will now set the parameters and guidelines for those whom it wants to consider doing FHA loans, both forward and reverse.  These guidelines will be forthcoming from lenders. 
  3. During the remaining 2010, currently approved loan correspondents may continue to originate FHA loans, as an  FHA approved loan correspondent through its current lender sponsor.  New changes will go into effect January 1, 2011.

Other useful topics and information, along with valuable insights was given by HUD representatives, lenders, and participating members was well done by panel and staff. 

If you have yet to attend a NRMLA  roadshow or the annual convention, this is an excellent way to keep updated in your profession and gain knowledge to thrive and prosper in our ever changing industry.
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Don’t miss our member call in next week, April 28th.  This should be an interesting call relative to all the changes by lenders and new HUD ruling.  To attend go to the calendar of events, click on the 28th. This is a free call.

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WSJ reports positive changes in reverse mortgages

Sunday, April 18th, 2010

WSJ reports positive changes in reverse mortgages.

Positive press from the Wall Street Journal have recognized the changes taking place in the reverse mortgage arena.

The article goes on to talk about the reputation of high closing costs associated with reverse mortgages.  Now, senior clients are seeing costs being lowered by elimination of the service fee monthly set aside and origination fees.

To read more go here….
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See you in Philly!

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I only wish I could talk to more seniors!

Tuesday, April 13th, 2010

I only wish I could talk to more seniors!
by Sam Collins
talking-to-seniors1

Today I was talking to my friend Arnold from NJ.  We were  discussing the costs of leads and the value they have in our senior businesses and what happens to our expenses if we don’t convert those prospects.

I told Arnold, I know I could close more loans if I had more people to talk with.  He chuckled and said that I was exactly correct. Sounds simple, but the reality is you can’t really find the pain or need for your senior client if you never get to talk to them.

Next we talked about the different ways we were marketing. I shared with him my 4 prong approach.  I use more than one  approach because you can never rely on just one source.

Changes in programs and governmental interventions may change at a moments notice and off comes one of my supports.
 
Would you like to learn more about how I navigate my funnel?   If so, just tune in tomorrow…See ya there!    
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April REMALO Marketing Workshop

On Wednesday, April 14, 2010 at 2:00 p.m. EDT, please join me and my guest, Finn Anderson, CMO, V-Forms, CRM software designed specifically for reverse mortgage professionals.

Topics will include specific marketing and lead campaigns designed and written by Sam Collins, reverse mortgage Industry leader and “stay in your home” senior advocate.

Finn will discuss with you the benefits you receive to stay in touch and ahead of your competition:

1. Targeted marketing with specific campaigns 2. Email marketing capable with text or html
3. Customized professional reports just for the reverse mortgage originators
4. Full color printing capabilitiies
5. Pre packaged handouts & reports for your senior clients
6. Branding of you and your company.

I have a FREE Gift for all attendees!

This presentation is direct and specific for LO’s and correspondents who understand the long term origination process when working with seniors and the necessity to stay in contact.

This workshop will give you insights to maintain and grow your business!

Check your local time zone below:

2:00 pm EDT
1:00 pm CDT
12:00 pm MDT
11:00 am PDT

Click the link below to register:
https://www2.gotomeeting.com/register/500682171

Remember, keep moving forward to stay ahead in reverse.

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This story will give you something to sing about!

Thursday, April 8th, 2010

This story will give you something to sing  and think about!
by Sam Collins
singer

Wednesday was  a great day.  It was a beautiful springtime day here and I was able to get out of the office to meet with a senior couple and complete a reverse mortgage application.

The couple I met with was great.  They were very proud of their home and have made many improvements, which were detailed to me.  Admittedly, these folks had a great home and were very proud. 

The appointment lasted for almost 3 hours.  Most appointments for me  are usually about 2 hours, but these folks were very friendly and conversational.  After we had completed the application, the husband looked at his wife and asked if she would mind singing me a song.  Admittedly, I was a little surprised, but also flattered. 

At first his wife resisted the invitation to sing, but soon submitted and boy could she sing.  I was completed blown away.  I thought it was America idol happening right before my very eyes and ears.   The song was beautiful.   The words were powerful and meaningful.  I loved it!

Unreal!  What a great business!  Can you top this story?

Remember, keep moving forward to stay ahead in reverse.
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Don’t forget to join our April 14, workshop. Check the calendar.
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I’ll be coming to Philadelphia for the NRMLA show.   I hope to meet
you there.  Please don’t be shy.  Many of you know me by my picture,
so don’t hold back, please say hello!

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