Curiosity
by Sam Collins
Curiosity is one of the most important elements you can use in your marketing efforts. Curiosity must be linked to something that arouses the interest of your senior prospect. When your senior’s interest is aroused, they will naturally want to find out more. The element of curiosity can add fuel to the flame of interest and transfer that interest into a burning desire to want to learn more about reverse mortgages and eventually do business with you.
The following 35 are some of the key emotional turbo chargers you can use in your marketing efforts and messages:
- To save money
- To achieve comfort
- To enjoy health
- To live longer
- To be popular
- To gain pleasure
- To be admired
- To be independent
- To be successful
- To be social
- To protect future assets
- To be a good parent/grandparent
- To be liked or loved
- To own things
- To live in clean environment
- To renew vigor and energy
- To get rid of aches and pains
- To bring back pleasant memories
- To enhance travel and leisure
- To relieve boredom
- To avoid certain lifestyles
- To gain freedom from worry
- To escape drudgery
- To be in the in crowd
- To be “one up” on others
- To avoid troubles
- To avoid loss of money
- To replace the obsolete
- To find love
- To feel intelligent
- To be benevolent
- To be independent
- To work less
- To get more money
- To feel happy
You need to be the expert, be compassionate, be the one with the ultimate answer to your senior prospects dreams, hopes, and desires.
Keep moving forward to stay ahead in reverse.
