Bottom Line | REMALO Marketing Blog

Posts Tagged ‘Bottom Line’

10 Lessons Anyone Can Put to Use in Direct Marketing…

Thursday, February 11th, 2010

10 Lessons Anyone Can Put to Use in Direct Marketing…

1. Direct marketing to senior clients is still the most effective to sell & grow your business.

2. You can sell your senior clients anywhere without a sales force.

3. The words you use in your sales copy can make a dramatic difference in your response.

4. Direct marketing is still the least expensive way to sell.

5. You’re total self esteem is retained, since you can invoke response without the worry of suffering from personal rejection.

6. You can test every aspect of your selling method in a small way before investing huge sums of money on a larger venture.

7. You can measure direct marketing much easier than other media, so you know the exact profit or loss on each campaign.

8. Direct marketing knowledge is rare and only a few marketers are able to stick with it to make it work.

9. You can operate your direct marketing from almost anywhere.

10. Proven techniques that work in personal sales can be incorporated into direct marketing.

Everywhere I look there is change on the horizon. However, there are some things that will never change and here’s why!

The basic wants and needs of people, seniors included, have always been the same and will remain the same in the future, such as:

….more money

….family security and safety

….convenience—easier living

….better health

….travel

….privacy

….lower taxes

….freedom from government intrusion

So bottom line, you have the tools above to appeal to your audience, seniors. Media will continue to evolve, but the basics will remain the same, its human nature!

Remember, keep moving forward to stay ahead in reverse.
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REVERSE MORTGAGE LEAD EXTRAVAGANZA!
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Reserve your Reverse Mortgage Lead Extravaganza Event Seat NOW!

Join Sam Collins and special Lead Providers for our two hour special “Reverse Mortgage Lead Extravaganza”, February 17th. contact information and lead sources to help you generate to close more reverse mortgages.
Please don’t miss out on this great opportunity.

Title: Reverse Mortgage Lead Extravaganza

Date: Wednesday, February 17, 2010

Time: 1:00 PM - 3:00 PM EST

The lifeblood of our industry is LEADS. Join the Extravaganza for our 2 hour event, featuring six (6) different leads providers. After the event you then make the decision which lead provider will provide you the leads you need to keep your pipeline full.

As an added bonus , upon completion of our Lead Extravaganza, you will receive a video/audio download of the entire presentation, providing you with contact information for each lead sponsor!

Tags: Amp, Audience, Bottom Line, Convenience, Direct Marketing, Dramatic Difference, Family Security, Government Intrusion, Health Travel, Horizon, Human Nature, Lower Taxes, Marketers, Mortgage Lead, Personal Rejection, Personal Sales, reverse mortgage, Security And Safety, Self Esteem, seniors, Sums Of Money
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When it got to be, it’s up to me!

Monday, September 14th, 2009

58129 Post by Sam Collins

I received many direct emails yesterday concerning my post of “Don’t Quit”. Many of you expressed appreciation for the lift up. It is a good feeling to know some of my messages provide you with hope and good motivation.

Quite honestly, we often feel that you and I are the only ones who are working hard and experiencing some real challenges in our businesses. Yet, many of us are, yet many of us just haven’t faced reality. For me, I often get caught up working in the business, rather than working on the business. We get confused thinking we are in the reverse mortgage business, when in reality we are in the marketing business.

I have some good news for you. Next week, I am presenting my Free workshop and I think it is a topic you are going to appreciate and come away learning something. This subject will invigorate you and set you moving higher and higher in your success.

This workshop “Potential Barriers to Communications with Your Senior Clients “ and how to break through those barriers.

This Workshop will discuss:
1. What makes some communications work and others not?
2. Why do some messages have an impact and others never reach?
3.   Understanding the aging process and how it affects your seniors and communications to them?
4.   Is everyone from top to bottom on board and understand?
5. Does your attitude reflect your state of mind?
6. What are the things that affect aging and communications?
7. Defining the best communication medium?
8.   Verbal and non-verbal skill levels needed to maximize communications?
9.   Knowing your telephone system and maximizing it effectiveness?
10. A plain language checklist
11. Friendly is as friendly does!
12. Print design checklist
13.   Taking the high road and bottom line and why it won’t work?

This is a rather aggressive list of topics to discuss in 1 hour, but it will well be worth your time to attend.
Go HERE to register.

Remember: When it’s got to be, it’s up to me!
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reversettalklogoimagepng Follow me on Reverse Talk the community built just for reverse mortgage professionals.

Check out this video…CLICK HERE
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RM Discussion Forum
It’s back and you can find it on the home of REMALO,
CLICK HERE to access.

Tags: Aging Process, Array, Attitude, Bottom Line, Challenges, Communication Medium, Design Checklist, Free Workshop, marketing, Marketing Business, Mortgage Business, Motivation, Plain Language, reverse mortgage, Sam Collins, seniors, Skill Levels, Telephone System, Top To Bottom, Verbal Skill, Zig Ziglar
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How to plan your senior newsletter?

Wednesday, July 1st, 2009

post by Sam Collins

How to Plan Your Senior Client Newsletter?

Planning to have a great newsletter does not take any longer or any more work than a poor newsletter.

Content takes time to research, write and then getting into some resemblance of an attractive layout. Obviously, next it requires the same time to mail a good newsletter as a poor one. Most often, they both cost the same thing.

When considering a newsletter for your senior client, you need to constantly remind yourself, what you want to achieve to meet the need of your senior client. Having a really good newsletter is important to tie in other aspects of your contact and marketing efforts.

Here are some questions to consider before starting your customer newsletter.

1. Your senior clients are the ones who will read your newsletter.

The bottom line is your senior client wants to read what is important to them, and not what is important to you. Providing good useful and helpful information, along with mixing a good success story are keys to reaching your senior clients.

2. Ask yourself and consider what concerns do my senior clients have and what can I provide that they want to know that will help them?

Really good newsletters have great content and entices your senior client to want to read. You want to mix in a certain amount of news that will hopefully prompt a question or inquiry, after all, response is one of your major goals. Yet, if your newsletter resembles just another marketing piece, then your senior readers will be turned off.

A fair portion of your newsletter should contain a good mix of both about reverse mortgages, while the other can be focused on other content which includes information and things of interest to senior clients. Keep your newsletter light and humorous. I always throw in some interesting bit, words of wisdom and some humorous quotes to the newsletter keep fun and enticing.

Now, you are probably interested in getting your newsletter started. You can probably do it yourself and I have found this works for a while, but as you know consistency is the key to senior marketing.

Would you like to see a copy of our Senior Times newsletter we mail every month to our senior clients? We will do it for you and it will be delivered to you every month. You get a fully documented and word formatted newsletter. All you have to do is insert your name and contact information. WE will mail your newsletter or you can do it yourself using your local printer. To see a sample CLICK HERE

Remember, keep moving forward to stay ahead in reverse.

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Don’t miss our Workshop next week July 8th, Selling Reverse Mortgages
Over the phone…see our calendar of events to register.