Back to Basics in 2010 in Reverse Mortage Marketing
I am tired of hearing all the hoopla of Web 2.0, social sites and the likes. Yes, in many areas I think Web 2.0 works, but in the senior market it could be a small component, but if you are not careful, it can be a time vamp and considering the value of our time (and only so many hours in a day), there can be better uses of resources.
The recession seems to be hanging on, our senior clients are scared; yet, if reverse mortgage professionals use insight and innovation we can combat down economic and business cycles. Keep in mind that innovation must be coupled with down to earth-back to basic approaches. This winning combination will make you a winner and keep you and your business healthy.
Basics such as customer satisfaction and customer retention top the list of my top two marketing concepts, which produce the most marketing ROI (return on investment).
Not only do we need to recognize the importance of ‘customer satisfaction’ and ‘retention’, but we will see a continued significance in the importance of marketing concepts like ‘CRM’, ‘Data Mining’. Smart marketers realize during tough time and budget restraints, it’s even more important to utilize information efficiently and keep the customers you have. No, we cannot afford to lose one client!
What is your next move to get back to the basics in 2010? Easy! Check out some of my approaches to put you in the drivers seat and back to making more profits and closing more loans.
This month REMALO members Workshop will get you started and moving toward a growing trend of back to the basics for 2010.
To attend this workshop, (Wed. Jan 13), visit our calendar of events on the homepage of REMALO. The link to the event is provided for you. See you next Wed.
