post by Sam Collins 

Planning to have a great newsletter does not take any longer or any more work than a poor newsletter.

Content takes time to research, write and then getting into some resemblance of an attractive layout.  Obviously, next it requires the same time to mail a good newsletter as a poor one.  Most often,  they  both cost the same thing.

When considering a newsletter for your senior client, you need to constantly remind yourself, what you want to achieve to meet the need of your senior client.  Having a really good newsletter is important to tie in other aspects of your contact and marketing efforts.

Here are some questions to consider before starting your customer newsletter.

• 1. Your senior clients are the ones who will read your newsletter.

The bottom line is your senior client wants to read what is important to them, and not what is important to you.  Providing good useful and helpful information, along with mixing a good success story are  keys  to reaching your senior clients.

• 2. Ask yourself and consider what concerns do my senior clients have and what can I provide that they want to know that will help them?

Really good newsletters have great content and entices your senior client to want to read.  You want to mix in a certain amount of news that will hopefully prompt a question or inquiry, after all, response is one of your major goals.  Yet, if your newsletter resembles just another marketing piece, then your senior readers will be turned off.

A fair portion of your newsletter should contain a good mix of both about reverse mortgages, while the other can be focused on other content which includes information and things of interest to senior clients.  Keep your newsletter light and humorous.  I always throw in some interesting bit, words of wisdom and some humorous quotes to the newsletter  keep fun and enticing.  

Now, you are probably interested in getting your newsletter started.  You can probably do it yourself and I have found this works for a while, but as you know consistency is the key to senior marketing.

Would you like to see a copy of our Senior Times newsletter we mail every month to our senior clients?  We will do it for you and it will be delivered to you every month.  You get a fully documented and word formatted newsletter.  All you have to do is insert your name and contact information.  WE will mail your newsletter or you can do it yourself using your local printer.  To see a sample CLICK HERE

Remember, keep moving forward to stay ahead in reverse.

***********************************************************

Don’t miss our Workshop next week July 8th, Selling Reverse Mortgages
Over the phone…see our calendar of events to register.