post by Sam Collins

I hope this finds you had a great Labor Day weekend.  For me, I took my youngest remaining son at home off to college.   My wife and I came home to an empty house and were just staring at one another.  Things around the house seemed quite different, especially considering we’ve been raising  children for 36 years.  The term empty nesters is definitely appropriate. 

The whole idea of being an empty nester left me sad and proud.  I know that life is all about change and moving on to new places and new experiences is part of the process.   So it is with all of us in our lives, we just need to make sure we learn to adapt to our new ever changing life and do something about it!

I started thinking about one of my most favorite subjects and that is lead nurturing and appreciation marketing.  Appreciation doesn’t have to be just business, as a matter of fact, if you don’t show appreciation for the people  you  really care about, someone else might.  Conversely, in your reverse mortgage  business, if you fail to show appreciation to your senior clients, guess who will?  Yes, your competition will.  

Now that Labor Day is past, it marks the countdown for the remainder of the year.  I compare this time of the year to rounding 3rd and heading for home.  The difference between a home run and a triple can merely be inches.  Consider the many ways you can set yourself apart and apply the “little extra” to make sure you don’t run out of gas heading for home.  

Have you taken the time to send a thank you card or picked up the  phone to call an old friend or client, just to say hello?  You never know, this could be the difference between a triple and a home run. 

I have my database of clients arranged to make sure I don’t forget to send them that special thank you note, birthday card,  recipe, or just a hello greeting.  But, until recently I had a problem making sure I did not forget , plus the time it was taking me was putting a definite drain on my time.  I start using Send Out Cards and developed my own KIT, (keep in touch) campaigns.  I now have over 7 appreciation campaigns I use on a consistent basis to nurture and show appreciation to my senior clients.  

At first, when I heard the words Send Out cards, I thought it to be just a another place to buy greeting cards.  I started digging and found my clients love me now more than ever, because no one is sending seniors thank you cards.  Now add birthday cards, anniversary cards, receipes and holiday cards, then you really have something.  My greeting cards even have more, they have my own handwriting, along with my own photo, and a contact management system that keeps track for me, and I never forget to follow up, because I have a system. Did I mention, they go out automatically!

Would you like to hit a home run in your reverse mortgage business this year?  if so, send a card out on me.  Just CLICK HERE!

Remember, keep moving forward to stay ahead in reverse.

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