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Posts Tagged ‘Mail’

Maintaining control of your business!

Sunday, February 7th, 2010

Maintaining control of your business!
post by Sam Collins
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This past weekend taught me a good lesson, as I watched for 24 hours as the snow fell and left its mark of 30 inches. I realized there are some things in life we have very little or no control and we just have to deal what is dealt to us.

So, what do we have control? Surprisingly, we do have control over much of our business success. We are in control of when we start and stop each work day. We have control of how many people we meet and speak with each day. We have control over keeping good records of our clients and reaching out to them daily. All these things are in our control and will make us more successful than imaginable.

So, what is holding us back from taking action over the things we have control. Yes, many of talk the talk, but very few actually walk the walk. The old saying, “you can lead a horse to water, but you can’t make him drink” is ever so true. Then why is it many of us tend to lose control? Because I am not you, I can’t answer that question? Maybe you are one of the lucky few who do have the control, but in case you are not, here are a few suggestions you can use:

1. Start your day with a purpose
2. Have a plan who you are going to speak with
3. Speak to at least 3 old clients every day
4. Speak to at least 2 new clients every day
5. Mail something to at least 3 old clients every day
6. Mail something to at least 2 new clients every day
7. Meet one on one with another discipline at least twice a week
8. Put your old, new, and potential client list in some order
9. At the end of the week, see how close you came to the above 8

I did some quick math and computed if you followed the simple formula above you will have 552 touches a year, not including the “just happened to come to you” touches.

This is what I call CONTROL.

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REVERSE MORTGAGE LEAD EXTRAVAGANZA!
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Reserve your Reverse Mortgage Lead Extravaganza Event Seat NOW!

Join Sam Collins and special Lead Providers for our two hour special “Reverse Mortgage Lead Extravaganza”, February 17th. contact information and lead sources to help you generate moreopportunities to close more reverse mortgages.
Please don’t miss out on this great opportunity.

Title:   Reverse Mortgage Lead Extravaganza

Date: Wednesday, February 17, 2010

Time: 1:00 PM - 3:00 PM EST

The lifeblood of our industry is LEADS. Join the Extravaganza for our 2 hour event, featuring six (6) different leads providers. After the event you then make the decision which lead provider will provide you the leads you need to keep your pipeline full.

As an added bonus , upon completion of our Lead Extravagana, you will receive a video/audio download of the entire presentation, providing you with contact information for each lead sponsor!

Remember, keep moving foward to stay ahead in reverse.

REMALO, LLC
800-283-1323
www.remalo.org
sam@remalo.org

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PS
We expect this event to sell out quickly. Leads are in high demand and you
don’t want to be left out. Go ahead, REGISTER NOW! to reserve your seat.
Early registrants will receive over $49 in Free Bonuses, just for signing up.

Tags: Business Post, Business Success, Control, Discipline, Few Suggestions, Horse To Water, Keeping Good Records, Lucky, Mail, Maintaining Control, Math, Mortgage Lead, Quick Math, reverse mortgage, Sam Collins
Posted in Sales | 1 Comment »

How to plan your senior newsletter?

Wednesday, July 1st, 2009

post by Sam Collins

How to Plan Your Senior Client Newsletter?

Planning to have a great newsletter does not take any longer or any more work than a poor newsletter.

Content takes time to research, write and then getting into some resemblance of an attractive layout. Obviously, next it requires the same time to mail a good newsletter as a poor one. Most often, they both cost the same thing.

When considering a newsletter for your senior client, you need to constantly remind yourself, what you want to achieve to meet the need of your senior client. Having a really good newsletter is important to tie in other aspects of your contact and marketing efforts.

Here are some questions to consider before starting your customer newsletter.

1. Your senior clients are the ones who will read your newsletter.

The bottom line is your senior client wants to read what is important to them, and not what is important to you. Providing good useful and helpful information, along with mixing a good success story are keys to reaching your senior clients.

2. Ask yourself and consider what concerns do my senior clients have and what can I provide that they want to know that will help them?

Really good newsletters have great content and entices your senior client to want to read. You want to mix in a certain amount of news that will hopefully prompt a question or inquiry, after all, response is one of your major goals. Yet, if your newsletter resembles just another marketing piece, then your senior readers will be turned off.

A fair portion of your newsletter should contain a good mix of both about reverse mortgages, while the other can be focused on other content which includes information and things of interest to senior clients. Keep your newsletter light and humorous. I always throw in some interesting bit, words of wisdom and some humorous quotes to the newsletter keep fun and enticing.

Now, you are probably interested in getting your newsletter started. You can probably do it yourself and I have found this works for a while, but as you know consistency is the key to senior marketing.

Would you like to see a copy of our Senior Times newsletter we mail every month to our senior clients? We will do it for you and it will be delivered to you every month. You get a fully documented and word formatted newsletter. All you have to do is insert your name and contact information. WE will mail your newsletter or you can do it yourself using your local printer. To see a sample CLICK HERE

Remember, keep moving forward to stay ahead in reverse.

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Don’t miss our Workshop next week July 8th, Selling Reverse Mortgages
Over the phone…see our calendar of events to register.