Are you able to learn from badly run companies?

post by Sam Collins

Here’s a very simple concept that you  and all reverse mortgage originators can use to help improve  your reverse mortgage business.  This strategy is so important you won’t want to miss what I am about to reveal.
 
I’ve often thought  that everyone on this earth is here for a purpose even if only to serve as poor example.   If you had no successful example to emulate you could observe the bad examples and do the opposite.  In terms of marketing strategies that’s a pretty good approach.

Last night I went to a  restaurant.  The server sitted my family at a nice table.  She said to me, “How is this table?”  I replied just fine.  She responded. “Well, what about the others, is this all about you.”   To me, this comment was way over the top.  The server thought she was cute and continued to make comments that I thought were inappropriate.   I survived, but learned another life lesson.  Her poor behavior resutled in me saying I would never return to this restuarant.  Unfortunate for the owner. 

Lesson learned:  Never joke around with someone you meet for the first time.  Most times they will not appreciate the humor.  Next, never direct any negative or derogatory comments toward your client.  Dah!  Sounds simple, but nonetheless, don’t do it!
 
Here is the  big lesson: Start profiting from all the things that other businesses do that irritate you. Ask yourself what would the possible equivalent of that irritating behavior be  my own  business and does it exist?  Next, consider if it does happen and if so, how can it be corrected?
 
Your mindset should be the development of a clear, interlocking structure of goals and values to govern your marketing efforts.  Observe what other do that is bad and make you don’t do it in your business!   Your ultimate goal is to make sure you put emphasis on building and preserving the value of your senior clients. 

Here is the really neat part.  When you learn from others mistakes, the cost to you is much less than if you committed the same errors.  However, when you go to school on other businesses mistakes, you profit beyond your wildest imagination. 

Remember, keep moving forward to stay ahead in reverse.
*****************************************************
I’ve got a great workshop for you coming up next week! 
Go here to check it out...CLICK HERE
*****************************************************
Did you see my featured article in this months Reverse Review?
It is posted on REMALO, home page.  CLICK HERE
******************************************************
Have you taken advange of the REMALO  FREE membership?
CLICK  HERE
******************************************************
Major changes coming to REMALO,  Join now to continue to receive all the
benefits, including blogs, email tips and worshops!