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Posts Tagged ‘Mortgage Marketing’

Back to Basics in 2010 in Reverse Mortgage Marketing!

Thursday, January 7th, 2010

post by Sam Collins

back-to-basics

Back to Basics in 2010 in Reverse Mortage Marketing

I am tired of hearing all the hoopla of Web 2.0, social sites and the likes.  Yes, in many areas I think Web 2.0 works, but in the senior market  it could be a small component, but if you are not careful, it can be a time vamp and considering the value of our time (and only so many hours in a day), there can be better uses of resources.

The recession seems to be hanging on, our senior clients are scared;  yet, if reverse mortgage professionals use insight and innovation we can combat down economic and business cycles. Keep in mind that innovation must be coupled with down to earth-back to basic approaches. This winning combination will make you a winner and keep you and your business healthy.

Basics such as customer satisfaction and customer retention top the list of my top two marketing concepts, which produce the most marketing ROI (return on investment).

Not only do we need to recognize the importance of ‘customer satisfaction’ and ‘retention’, but  we will see a continued significance in the importance of marketing concepts like ‘CRM’, ‘Data Mining’.   Smart marketers realize during tough time and budget restraints,  it’s even more important to utilize information efficiently and keep the customers you have. No, we cannot afford to lose one client!

What is your next move to get back to the basics in 2010?  Easy!  Check out some of my approaches to put you in the drivers seat and back to making more profits and closing more loans. 

This month REMALO members Workshop will get you started and moving toward a growing trend of back to the basics for 2010. 

To attend this workshop, (Wed. Jan 13), visit our calendar of events on the homepage of REMALO.  The link to the event is provided for you.  See you next Wed.

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Press Release: REMALO Goes Open Source!

Thursday, October 8th, 2009

 remalo1

 

               
For Further Information
Contact:                                                                   Sam Collins
info@remalo.org

For immediate release:

 

 

Important Announcement from REMALO

 

 

REMALO is announcing a major change in its membership and name that more reflects its mission statement and goals; reverse mortgage marketing, sales, and related information for reverse mortgage professionals.

 

The new benefits to the reverse mortgage professional community is huge.  REMALO membership is now an Open Resource. 

 

What does Open Resource mean to you? 

 

Open Resource means you will have complete and FREE access to our information on REMALO, but you must Join to get membership status and access.


REMALO membership is absolutely FREE.

 

The acronym REMALO will remain the same, yet our name has been changed to the “Reverse Mortgage Marketing Advantages for Loan Officers”.  Access to the web site remains unchanged;   http://www.remalo.org

 

If you are not a Member, now is the time to take advantage of our content rich information, sales, marketing, training, downloads, audios, videos, eBooks, and much more.

 

Membership is now FREE and you can join simply by going to:

http://www.remalo.org/public/425.cfm



By joining now, you will have access to our tips, participate in our workshops, and enjoy the benefits of membership.

Join Today  Absolutely FREE by going to: http://www.remalo.org/public/425.cfm



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Congrats to me on Post #400

Thursday, August 6th, 2009

post by Sam Collins
blog

I can”t believe it, but this  is my 400th blog post on REMALO Blog.  The task of doing a daily blog is often laborious and sometimes very challenging.  

The real challenge  with a daily blog is coming up with  new, fresh, and interesting topics for your audience.  Finding  something about reverse mortgage marketing, training, sales, and educational information on a daily basis requires research and a lot of forethought.  This presents a daily  challenge  because the media and the market are in a continuous state of change and marketing messages and platforms are evolving as we speak and read this very second.

A reminder, you are not in the reverse mortgage business, you are in the marketing business.  It  is so important for you keep abreast daily and recognize the things that will help improve your business and increase your originations.   Did you know REMALO has the largest library of markeitng, sales and education material and it’s at your disposal 24/7?

So, I do want to leave you with  a question to ponder.  
“ If I gave you $10,000 today and said you had to spend it on growing your reverse mortgage business, could you tell me how you would spend the money?” 

I’d be intersted to  know the answer.   Just write a comment below or send me an email to sam@remalo.org

Remember, keep moving forward to stay ahead in reverse.

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Get more attention using this formula…

Tuesday, March 10th, 2009

post by Sam Collins

light-bulbThe AIDA FORMULA

The AIDA formula is a fantastic tool for helping you write those killer ads, marketing pieces and sales letters we all need to help us pull more response from our marketing efforts.

Did you know that you can make your advertorials and marketing  pieces pull a 100% greater response just by changing your headline?  This is why AIDA is so important.

Review the  AIDA formula against all your sales literature and you will soon be creating winning ad copy.

A = Attention: Make sure your headline catches your senior readers’ attention. It must excite them just by seeing it. Make sure your headline either reveals or conceals a common interest. Consider a concern that a large percentage of your senior  market has and use that as the theme of your headline. Here are a few you can use:

1)      TO PEOPLE WHO WANT TO QUIT WORK SOMEDAY
2)      WE HAVE THE ANSWERS TO YOUR FINANCIAL CRISIS
3)      HOW TO KEEP YOUR RETIREMENT FUNDS & GROW YOUR NEST EGG?

These headlines catch attention. Think of some that will catch the attention of your target senior audience.

I = Interest: Interest is created by giving your potential senior client  multiple benefits that will enhance their life. Remember, clients buy on benefits not on features.

D = Desire: You can build desire by making your offer irresistible. Include heaps of free information .  Also it is important to build urgency into every offer. For example: “Why  wait, real estate values continue to slide!”

A = Action: Last but most important, your sales piece must have a call to action. If you have captured your seniors  attention, over-whelmed them with benefits, then you must ask them to move forward.  You also must make it so easy for them to meet with them, by going to their home, day or night, Saturday or Sunday.

Short and sweet. Run the AIDA formula against every piece of sales literature you are currently using and against every piece you create. It takes time in the beginning but as this concept becomes ingrained, you will find yourself writing better and better ad copy.

Remember, keep moving forward to stay ahead in reverse.

Upcoming Event…REMALO member open call in day, March 17, @2:00 PM.
This is  your opportunity to discuss various subjects and ask any questions you would like.

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