Do You Need a Reverse Mortgage Web Site ?
post by Sam Collins

To be successful in any venture, you must make use of multiple media  sources.  The Internet is one media you definitely should consider.  The internet  spans the global market and domestic market alike, and it is vital that you take advantage of this media.

The internet is a very cost effective medium for all business.  It offers convenience to your prospective senior client and as an added convenience it is accessible 24 hours a day, seven days a week.  Your internet web site  never gets sick or takes a vacation!

I find it interesting that many mortgage originators do not think that Seniors access the web and add to that, most originators do not think that Seniors use email.  Hold on to your keyboards.  Seniors  60+ are accessing the web in record numbers and it is the largest segment of new users coming on the web daily.

Why are Seniors utilizing the web?  Simple!  They want information and lots of it.  They are in no hurry to rush out to do a reverse mortgage, so they want to make sure they have their information and all of their questions are  answered before proceeding. 

The other reason seniors use the web is to buy!  Yes, some have already gone through the information gathering and are now convinced that moving forward to do a reverse  is in their best interest.   So, having a reverse mortgage web site is smart business!

A reverse mortgage web site  has to be different than your standard same old same old forward mortgage.

 Here’s what I think your reverse mortgage web site  needs:

1. It has be informative and educational.  Don’t be shy to share. 
2. It has to be personal.  It must contain something about you. Even if you work for a large company, you need a URL that talks about  you.
3. It has to contain a response mechanism and some way for the client to step up and order information or contact you.
4. It must contain testimonials from past clients, pictures along with comments.
5. It must have a way to download any response directly back to your system that gathers in the lead automatically and gives you a means to contact them.  We like http://www.aweber.com autoresponder.
6. You must respond back with a series of contact follow ups,  including one on one phone call and introduction of who you are and some information that begins to establish trust.  Our CRM is available in both on line and off line product. 
7. Your goal has to be to capture a new prospective senior client, but be realistic, some will only want your information.   (don’t dispair)
8. SEO.  Search engine optimization.  Make sure you use search engine optimization to promote your web site.  (this topic alone is an art in itself)
9. CPC, marketing.  Cost per click…Be sure to utilize google  to drive client to your web site.  (another topic all to itself).
10. Choosing  a Domain Name.  It doesn’t have to be fancy.  Keep it simple and keep it personal to you and your local trading area. Remember, you are in the reverse mortgage business.  We use http://www.hostway.com  or http://www.godaddy.com

 Now what do you do next  to get a web presence.  There are tons of if not hundreds of web hosting and web building companies.  

If you want to see what I do,  take a look… go to this page… http://www.srtkn.com  Our web system is already built for you.  The best part, you have access to change anything in the site you want. 

REMALO members get the first 30 days  for $1.   To order go here: 
https://scollins.infusionsoft.com/saleform/niwhnat   you can also contact becky@remalo.org for more information. 

There you will find you have different choices for your own personalized and customized web site.  You can get to name your own URL (web site name), you get emails, free web hosting, and no set up fees.  If you want to know more just email call 800-283-1323. 
*********************************************************************************becky@samcollinsmarketing.com

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