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Posts Tagged ‘Reverse Mortgages’

How Can Lead Nurturing Win Over Senior Clients?

Thursday, February 4th, 2010

How Can Lead Nurturing Win Over Senior Clients?

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Have you noticed your marketing response is not what it used to be?  Don’t feel bad, you’re not alone.  Why do you feel your response rates are down?

There are several reasons:


1.  Competition

2.  Your marketing area

3.  Saturation

4.  Lack of education

5.  Same old stuff

6.  New guidelines
7.  Client fears 

 

 

There is one big thing I did not mention.   Yes, things are changing among our senior client base.  Clients are expecting more from you than ever.  That is to say, I just don’t want to know you are a reverse mortgage specialist, I want to know more about you and how you are different than the other ten loan officers who called me today. 

 

keep reading…..>

 

REVERSE MORTGAGE LEAD EXTRAVAGANZA!
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Reserve your Reverse Mortgage  Lead Extravaganza Event  Seat NOW!  
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Join Sam Collins and special Lead Providers for our two hour special  “Reverse Mortgage Lead Extravaganza”, February 17th.  contact information and lead sources to help you generate moreopportunities to close more reverse mortgages.
Please don’t miss out on this great opportunity.
 

Title:   Reverse Mortgage Lead Extravaganza
 
Date:  Wednesday, February 17, 2010
 
Time:  1:00 PM - 3:00 PM EST  

The lifeblood of our industry is LEADS.   Join the Extravaganza  for our 2 hour event, featuring six (6) different leads providers.  After the event you then make the decision which lead provider will provide you the leads you need to keep your pipeline full.

As an added bonus , upon completion of our Lead Extravagana, you will receive a video/audio download of the entire presentation, providing you with contact information for each lead sponsor!

Remember, keep moving foward to stay ahead in reverse.   

REMALO, LLC
800-283-1323
www.remalo.org
sam@remalo.org   

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PS
We expect this event to sell out quickly.  Leads are in high demand and you
don’t want to be left out.  Go ahead, REGISTER NOW! to reserve your seat. 
Early registrants will receive over $45 in Free Bonuses, just for signing up.

 

Reverse mortgages are not the next subprime

Sunday, January 24th, 2010

Finally someone is telling it like it is.

The Mortgage Professor

Reverse mortgages are not the next subprime

By Jack Guttentag

Saturday, January 23, 2010

Reverse mortgages are for seniors who don’t have enough spendable income to meet their needs but do have equity in their homes, which they don’t mind depleting for their own use rather than leaving it for their heirs. For reasons not clear to me, reverse mortgages are being bad-mouthed by an unlikely source: consumer groups that are supposed to represent the interest of consumers in general, and seniors in particular.

Reverse mortgages have always been a tough sell. Potential clients are elderly, who tend to be cautious, especially in connection with their right to continue living in their home. Fears about losing that right were aggravated by some early reverse-mortgage programs, which allowed a lender, under certain conditions, to force the owner out of his house. These actions are the reasons why, until recently, reverse mortgages never caught on.

In 1989, however, Congress created a new type of reverse mortgage called the home equity conversion mortgage, or HECM, which completely protects the borrower’s tenure in his or her house. So long as he pays the property taxes, maintains the property and doesn’t change the names on the deed, he can remain in the house forever. Furthermore, if the reverse-mortgage lender fails, any unmet payment obligation to the borrower is assumed by the Federal Housing Administration.

The HECM program was slow to catch on but has been growing rapidly in recent years. In 2009, about 130,000 HECMs were written. Feedback from borrowers has been largely positive. In a 2006 survey of borrowers by AARP, 93 percent said their reverse mortgage had had a mostly positive effect on their lives, compared with 3 percent who said the effect was mostly negative. Some 93 percent of borrowers reported that they were satisfied with their experiences with lenders, and 95 percent reported that they were satisfied with their counselors. (All HECM borrowers must undergo counseling prior to the deal.)

But while all is well for almost all HECM borrowers, some of their advocates in consumer organizations, alarmed by the program’s growth, are bad-mouthing it. I hasten to add that there is a major difference between bad-mouthing and educating. Legitimate issues exist regarding who should take out an HECM and when they should do so. Seniors face hazards in this market, as in many others. Advice and warnings to seniors from authoritative sources on issues such as these are useful. I try to provide useful advice and warnings myself.

What is not useful is needlessly and gratuitously fanning the flames of senior anxiety about losing their homes. In its September issue of Consumer Reports magazine, Consumers Union warned: “The Next Financial Fiasco? It Could Be Reverse Mortgages.” The centerpiece of its story is a homeowner who is “likely to be evicted” because of an HECM balance he can’t pay off. How is that possible?

It was his wife’s HECM, not his, and when she died, ownership of the house reverted to the lender because the husband was not an owner. At the outset of the HECM transaction, he was too young to qualify, so he had his name removed from the deed so his wife could qualify on her own. She could have lived in the house forever, but as a roomer in her house, he had no right to remain.

This was painted as a reverse-mortgage horror story, but it was nothing of the sort. HECMs are for owner-occupants, not roomers, which was what the husband had made himself into. The correct moral is that the program should not be misused.

Even less useful are spurious claims that growth of the reverse-mortgage market has major similarities to the growth of the subprime market, and could lead to the same kind of “financial fiasco.” The major source of this nonsense is an October monograph by Tara Twomey of the National Consumer Law Center titled “Subprime Revisited: How Reverse Mortgage Lenders Put Older Homeowners’ Equity at Risk.”

In fact, the two programs could hardly be more different, and there is no chance of a similar fiasco.

Subprime loans imposed repayment obligations on borrowers, many of whom were woefully unprepared to assume them, and which tended to rise over time. The financial crisis actually began with the increasing inability of subprime borrowers to make their payments, and as a result, defaults and foreclosures ballooned to unprecedented levels.

But reverse-mortgage borrowers assume no repayment obligation at all. Their only obligations are to maintain their property and pay their property taxes, which they have to do as owners whether they take out a reverse mortgage or not. They cannot default on their mortgage because the obligation to make payments under an HECM is the lender’s, not the borrower’s. There are no reverse-mortgage foreclosures.

Subprime foreclosures imposed heavy losses on lenders and on investors in mortgage securities issued against subprime mortgages. Such securities were widely held by investors, which included Fannie Mae and Freddie Mac. Losses by the agencies on their subprime securities played a major role in their insolvency.

In contrast, no lenders have suffered or will suffer losses on HECMs because they are insured against loss by the FHA. The FHA assumes the losses when HECM loan balances grow to the point where they exceed property values. However, this is an expected contingency against which the FHA maintains a reserve account supported by insurance premiums paid by borrowers.

It is true that the unprecedented decline in property values over the last few years has increased losses and eaten into the FHA’s reserves. But the FHA has responded to that by reducing the percentage of home values that seniors can access. According to a recent study by New View Advisors, who are seasoned experts on HECMs, this should allow the FHA to break even over the long run.

In sum, the current state of the HECM market has no resemblance whatsoever to the conditions in the subprime market that led to disaster.

Jack Guttentag is professor of finance emeritus at the Wharton School of the University of Pennsylvania. He can be contacted through his Web site, http://www.mtgprofessor.com.

 

Special Guest Event Wed. 12/16

Tuesday, December 15th, 2009

Post by Sam Collins
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Join in today, Wednesday, December 16, 2009 at 2:00 p.m. EDT, our special guest,  Dennis Haber, Esq., Executive Vice President, from Agency For Consumer Equity. Dennis is a published author and just finished his book, “Piggy Back Your Home.”

During our exclusive interview with Dennis we will explore subject that are many minds:
1.  Where we are and where are we going?
2.  Audited Statements?
3.  HVCC for reverse mortgages
4.  About HUD counseling
5.  Will there be another haircut?
6.  HB 4173

You will have a chance to talk with Dennis and get many of your questions and concerns discussed.

Please register now to attend this event today:
http://www.remalo.org/public/mgcal.cfm?calID=1&caldate=12/16/2009

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Did you see this weeks by the number report?  If not go to the home page to see this week’s report.  Over the next two weeks we will be bringing you a recap of the most important numbers that affected the year and may have an  impact moving into 2010.  
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Member Call in:

Our last Member Call in is coming up next Wed, the 23rd.  I have a special free gift for everyone who is on the call.  My way to thank you for being part of REMALO and wishing you the best of the holidays.

The call in ID is posted on the events calendar. Don’t forget, you can make your call from any location, just jot down the call in # and ID.

Being reminded of our good deeds is a good thing!

Sunday, November 8th, 2009

A good story to remind of us of our good deeds will keep you going!
post by Sam Collins
2animated-serniors

Every now and then I find myself getting discouraged with my business.   I work hard, but sometimes, no matter how hard I work there are some senior homeowners I just can’t help.  When this happens I find myself taking it personally.  With the recent principal loan limit formula changed,  I am finding more and more of my senior clients do not qualify, because of a shortfall.  

To bring myself back to reality I recall several stories of those seniors lives I have impacted.  I would like to share one such story with you.

I Just Want to Have Coffee with my friends!

I first received a call from Mrs. S’s, son, Tony.   Tony said he heard that our company did reverse mortgages.  He wanted to know more about the program.  His Mother, Mrs. S. was 78. 

Tony said he and his brother were trying to help Mom as best they could.  Tony knew his Mother’s house needed some work, but prior to his Dads passing, they had taken out a home equity line of credit to do some repairs, but it wasn’t enough.  With his Dad’s passing his Mom’s social security benefits had gone down dramatically and she was having a tough time making ends meet, even with help from him and his brother.  Both sons’ were willing to help, but they also had growing families to support.

We sent Tony our information package which explains all the ins and outs of a reverse mortgage and followed up with a phone call to make sure Tony understood the material we had sent to him.   After talking with Tony, he agreed a reverse mortgage may be the answer to solving his Mom’s needs and agreed to meet his Mother at her home.

I met Mrs. S. in the middle of winter.  When I entered her  home it was very cold.  I asked Mrs. S. if things were alright with her heater.  She told me, her heater did not work.  She said, “We just add on a few more blankets when it really gets cold.”  My heart sank and I knew we had to get to work quickly to take care of Mrs. S.  

Mrs. S was a proud lady and she did not want to admit she needed help.  I knew we could help  improve her life tremendously with a reverse mortgage.   I assured her, because of her and her husband’s hard work to pay down their mortgage, she was now in a position to utilize their built up home’s equity with a reverse mortgage.

After some conversation I got to the truth about why the house was so cold.  Her oil tank was empty.  She said she had called Catholic charities, but she had exhausted her aid.  Next, I did what I am sure you would do, I immediately went to work to get her furnace fixed and the heating oil tank filled. Within two days Mrs. S had heat.

Within about 3 weeks we were able to complete the reverse mortgage.  Mrs. S. had enough money to make repairs to her windows, install a new roof, replace her kitchen floor,  paint her living room and repair damage from a previous water leak.  The best part is Mrs. S still had enough money to receive a monthly tenure payment, which aided in supplementing her monthly income and expense shortfall.

Mrs. S. kept saying, “I can’t believe it. This whole reverse mortgage thing sounds too good to be true.”  I agreed, many of our senior clients have said the same thing. But, she soon became a believer!

I can still recall Mrs. S saying, “Now, I can have my friends over for coffee.” 

Often,  I have to pinch myself and give thanks for our many blessings and the many Mrs.S’s  we can all help being reverse mortgage advisors. 

Next time you get discouraged, please remember your Mrs. S and keep going.
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Remember, keep moving forward to stay ahead in reverse.
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November Marketing Webinar

Nov 11, 2009 Please join us on Wednesday, November 11th at 2:00 p.m. EDT.Our guest will be Edwin J. Pittock, Founder and President of the Society of Certified Senior Advisors, CSA.When Ed Pittock founded Society of Certified SeniorAdvisors® in 1997, he sensed he was filling a sizable need among America’s seniors and the myriad professionals who serve this fast-growing population. It was only logical, Ed reasoned back then, that the many professionals who catered to the over-55 population would benefit from a cohesive and comprehensive training program that dealt with the issues foremost in the minds of America’s seniors.Mark this date on your calendars! Check your local time zone below:2:00 pm EDT 1:00 pm CDT 12:00 pm MDT 11:00 am PDT
Register:  Go here:
http://www.remalo.org/public/mgcal.cfm?calID=1&caldate=11/11/2009