Does radio marketing work with reverse mortgages?
by Sam Collins

Several loan originators have told me they have been successful using radio. Since I had never tried the media as it pertains to reverse mortgages, I thought I would give it a trial.
Tomorrow morning is my first radio show and it was not an easy task to decide which station to use. Below is the criteria I used in picking my radio station:
1. Demographics…the station had to have a senior audience.
2. Numbers…I did not want a huge listening audience, something small to test
3. Talk Radio…I wanted a talk radio format
4. Affordable…I had a budget in mind
5. Negotiate…I wanted some promotional spots for my show, given to me as an added bonus. I got 10 promos for the show.
6. Spots…I wanted at least 3 spots during the radio show. I got them as a bonus.
7. Contract…I wanted a contract that would let me out of the deal with a 2 week notificition. I got it.
8. Two way…I wanted two way conversational style show. I think this makes listners more involved and is less boring.
9. Guests…I wanted the option of having guests on the show.
10.Recorded…I wanted the show recorded, so I can have for future use.
11. Educational…format is educational and not sales oriented, but has toll free# during show to ask additional questions.
12. Time…I wanted a 30 minute show. Anymore time than that I felt the audience would lose interest.
There you have it. I will keep you up to date and let you know Success or Failure!


















