10 Lessons Anyone Can Put to Use in Direct Marketing…

 

1.  Direct marketing to senior clients is still the most effective to sell & grow your business.

2.  You can sell your senior clients anywhere without a sales force.

3.  The words you use in your sales copy can make a dramatic difference in your response.

4.  Direct marketing is still the least expensive way to sell. 

5.  You’re total self esteem is retained, since you can invoke response without the worry of suffering from personal rejection.

6.  You can test every aspect of your selling method in a small way before investing huge sums of money on a larger venture.

7.  You can measure direct marketing much easier than other media, so you know the exact profit or loss on each campaign.

8.  Direct marketing knowledge is rare and only a few marketers are able to stick with it to make it work.

9.  You can operate your direct marketing from almost anywhere. 

10. Proven techniques that work in personal sales can be incorporated into direct marketing.

 

Everywhere I look there is change on the horizon.  However, there are some things that will never change and here’s why!

• The basic wants and needs of people, seniors included, have always been the same and will remain the same in the future, such as:

    ….more money

    ….family security and safety

    ….convenience—easier living

    ….better health

    ….travel

    ….privacy

    ….lower taxes

    ….freedom from government intrusion

 

So bottom line, you have the tools above to appeal to your audience, seniors.  Media will continue to evolve, but the basics will remain the same, its human nature!

 

Remember, keep moving forward to stay ahead in reverse.
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