When you capture a senior lead prospect, what is your #1 goal?
post by Sam Collins
The most obvious answer to the latter question is to originate a loan, but often we put the cart before the horse. So what is the answer, if not to originate a loan? You got it, you must get the appointment!
Getting the appointment is your #1 goal in lead propsecting. Without an appointment to be face to face with your client, the chances are slim to none of accomplishing your final goal and that is originating the loan.
Everything you do in your marketing efforts to create more originations, should be to get more appointments. The more appointments you get, the more chance of success.
So what do you do to get more appointments? There is no one single answer or solution. Lead generation means nurturing and growing your clients to trust and respect you, but this does not happen overnight. Lead prospecting takes time and patience.
In my own reverse mortgage practice, I use 3 specific tools.
Here are the links to my tools:
1. http://www.vforms.com/samcollins/
2. http://www.remalo.org/products/item10.cfm
3. https://www.sendoutcards.com/samcollins
If you want to know how I pull this all together, just give us a call 800-283-1323 or email me: sam@remalo.org If you really want to capture more senior lead prospects which can lead to more originations, you must commit yourself to going the extra mile and use a sound system to insure your success.
